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Public Relations is important to all companies and organizations who seek to be successful. Unlike large corporations, non-profit organizations typically operate with a minimal budget at best which leaves little money available for public relations staffing and campaigns. Most non-profit organizations are staffed by volunteers and are funded by donors.

Before the Internet, corporations had an advantage over non-profits, because most had large enough budgets to hire PR staff and could more easily fund PR campaigns unlike non-profits.  With the development of the Internet, non-profits have been able to step up to the plate, and reach a worldwide audience on little or no budget at all.

By using social media, blogs, online journals, discussion boards, and other interactive sites, non-profits have been able to create and maintain  a presence among the Fortune 500’s.   A non-profit organization can easily set up a Facebook, Twitter, WordPress, LinkedIn, and website for free.  For a minimal amount, they can upgrade these services to better promote their ideas and meet their goals. These Internet pages allow organizations to manage and spread lots of important information to their audiences. They can be very persuasive about their causes, and they can even take donations for funding and other purposes online.   There are minimal limitations to what an organization can do online.  Spreading messages by going “viral” is one of the many successful ways PR can advocate for non-profits with a low budget.

Relationship management, essential to public relations, can be managed and maintained more quickly than old methods of phone calls and postal mail.  Many non-profits work together by sharing resources.  This allows for smaller non-profits to have an impact on media sources with minimal economic impact.  When used correctly, this can create a very powerful position for non-profit organizations and increase visibility world wide.

These public relations tools have become so powerful that even media journalists are turning to blogs and other Internet sources as credible sources used in their reporting, which can also result in low cost PR for an organization.

Sako, J. (2013). Public Relations for Small Business, Non-Profits and Start Ups (Non-Profits). Retrieved from

Fitzpatrick, C. (2006). (Chapter 5.) Responsible Advocacy for Nonprofit Organizations. Retrieved from


Pre PR Reflections/Impressions

So, Public Relations.  What exactly is it?

I imagine long, busy, possibly even chaotic days filled with multi-tasking and great organizational skills.  Constant emails, phone calls, meetings, damage control, fixing issues, providing creative input, attention to social media, lots of writing, and decisions, decisions, decisions.

Could this be public relations?

When I think of public relations, I think of glamour mixed with clamor.  I think big city, big clients, big names, big deals, big messes to clean up, and big successes from ones ability to clean up those messes and maintain good relationships.

I think being a public relations professional will lend itself to different social circles, upscale dinners, VIP standing, parties, and insider view of places you would not normally have access to.  I think the income potential is above average, and the potential perks are endless.

I consider myself a people person.  In my world, relationships matter.  I imagine public relations is all about relating to people, and helping them maintain a good understanding of things that may otherwise drive them apart.  Creating, facilitating, and nurturing relationships is a very important part of public relations.

I currently work both as a local musician and for a company that makes music cleaning and polishing products for musicians and their techs.  The single most important thing I have learned as a musician is that you do not have to be a top notch musician to be the best in the business.  On the local level, building solid and positive relationships with your fans and with bar managers and wait staff will take you much farther than your musical skills can hope to do. I’ve seen some of the best players fail miserably in the scene because they are so caught up in their talent that they forget how important relationship building is in keeping them employed and keeping a crowd interested in coming back for more.

On the product side of things, it is the same.  You want to sell something?  Come to the table with a quality product, and start building quality relationships with your potential fan base/customer base.  Most importantly, make sure you maintain those relationships, and take care of your client’s, especially when problems arise.

Public Relationships means introducing yourself, making a lasting impression by finding out what peoples needs are, working to meet those needs, learning how to work together, and growing together.  Stay organized and in control, learn how to problem solve, know your audience/clients and interact with them accordingly, listen, and prepare to be successful as a public relations professional.