Category: Public Relations

Career Aspirations

At my age, you would think I would have figured out my career aspirations long ago.  I’ve had my share of job titles over the years as a Court Reporter, Judicial Secretary, Paralegal, Support Staff Supervisor, Singer, Public Relations Director.  I’ve gained alot of insight, both good and bad, in each position I have held.  I’ve learned alot about the world and alot about different types of people.  But none of the above jobs have made me feel like “this is it, this is my career!”

Though I’m not quick to put a label on myself, I’ve narrowed my career aspirations down to two things, both of which I plan to pursue; 1. Singing, 2. Social Work.  I tend to think better outside of the box, and I’ve always felt like whatever I do I will end up being self employed.

As a singer, public relations will continue to come in handy as I build relationships and network with my fans and with other musicians who come through town on music tours.  I will use PR skills both in face to face contact and through social media networking to brand myself and my original music in hopes that some day it will be known on some level in the music world.  Even though the research part of PR is my least favorite aspect, the importance of knowing everything I can possibly know about the music industry and promoting my product will be a valuable asset in my future endeavours.

Because I am smart enough to know that success in the music business is about as realistic as winning the lottery, I will continue studying to become an MSW Social Worker.  As a social worker, my success in building and maintaining a client base will be contingent on both possessing great social work skills and implementing excellent public relations skills in the community on a regular basis.  This will be especially important because I plan to open a private practice or start up some sort of assistance program that will be of value to the community and its people.  Everything I’ve learned about planning, researching, communing, reaching diverse audiences, ethics, working for non-profits, personal branding, firm life versus corporate life, and yes, even putting together the PR plan book will be relevant materials and useful tools I will carry with me on my quest for a  successful future.


Public Relations is important to all companies and organizations who seek to be successful. Unlike large corporations, non-profit organizations typically operate with a minimal budget at best which leaves little money available for public relations staffing and campaigns. Most non-profit organizations are staffed by volunteers and are funded by donors.

Before the Internet, corporations had an advantage over non-profits, because most had large enough budgets to hire PR staff and could more easily fund PR campaigns unlike non-profits.  With the development of the Internet, non-profits have been able to step up to the plate, and reach a worldwide audience on little or no budget at all.

By using social media, blogs, online journals, discussion boards, and other interactive sites, non-profits have been able to create and maintain  a presence among the Fortune 500’s.   A non-profit organization can easily set up a Facebook, Twitter, WordPress, LinkedIn, and website for free.  For a minimal amount, they can upgrade these services to better promote their ideas and meet their goals. These Internet pages allow organizations to manage and spread lots of important information to their audiences. They can be very persuasive about their causes, and they can even take donations for funding and other purposes online.   There are minimal limitations to what an organization can do online.  Spreading messages by going “viral” is one of the many successful ways PR can advocate for non-profits with a low budget.

Relationship management, essential to public relations, can be managed and maintained more quickly than old methods of phone calls and postal mail.  Many non-profits work together by sharing resources.  This allows for smaller non-profits to have an impact on media sources with minimal economic impact.  When used correctly, this can create a very powerful position for non-profit organizations and increase visibility world wide.

These public relations tools have become so powerful that even media journalists are turning to blogs and other Internet sources as credible sources used in their reporting, which can also result in low cost PR for an organization.

Sako, J. (2013). Public Relations for Small Business, Non-Profits and Start Ups (Non-Profits). Retrieved from

Fitzpatrick, C. (2006). (Chapter 5.) Responsible Advocacy for Nonprofit Organizations. Retrieved from